Meghan Markle’s foray into lifestyle television on Netflix appears to be shifting gears. According to sources speaking to Page Six, the Duchess of Sussex’s show, “With Love, Meghan,” will not be returning for a third season on the streaming platform.
A Strategic Pivot for the Archewell Brand
The decision, insiders suggest, is not an end to Meghan’s content creation but rather a strategic pivot. The show, which featured the Duchess cooking, crafting, and engaging in heartfelt conversations from her Montecito home, served as a launchpad for her broader lifestyle brand.
“People will see similar cooking and crafting on Meghan’s socials for the [As Ever] brand, but more bite-sized,” one source explained. This indicates a move away from the longer-form Netflix series format toward more frequent, digestible content directly on her own channels.
The Evolution of a Royal Venture
“With Love, Meghan” debuted as part of the multi-year content deal between Netflix and Archewell, the production company founded by Prince Harry and Meghan Markle. The show was positioned as an intimate look at Meghan’s passions and projects, often tying into charitable initiatives or product lines under the Archewell umbrella.
Its reported conclusion after two seasons suggests a recalibration of the couple’s partnership with Netflix. While high-profile projects like the “Harry & Meghan” docuseries garnered massive viewership, the lifestyle show represented a different, more niche arm of their content slate.
What’s Next for Meghan’s Media Presence?
The focus now seems to be on building the “As Ever” brand directly with her audience. By moving content to social media, Meghan can control the narrative more immediately, engage in real-time with followers, and drive traffic directly to her commercial ventures without the intermediary of a streaming service’s release schedule.
This shift mirrors a broader trend among public figures who leverage traditional media deals to build a platform before cultivating a direct-to-consumer relationship with their audience. It allows for greater agility and a more personal connection, which aligns with the community-focused messaging often associated with Archewell’s work.
While Netflix has not officially commented on the future of “With Love, Meghan,” the reported move signals an evolving chapter for the Duchess of Sussex as she continues to carve out her space in the media and lifestyle landscape on her own terms.
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